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SyFy Rebranding Makes Time Magazine's Top 10 Worst Corporate Name Changes
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February 08 '10 at 05:15 PM
By Charlie Jane Anders from io9
:
In honor of Comcast's decision to rebrand itself as XFinity, Time Magazine published a list of the 10 worst corporate rebrandings, and the Sci Fi Channel's decision to become Syfy made
#3
. Writes Time, "Spell Check On Syfy: Unless science fiction is spelled syience fyction, owners of the popular television network need some serious spelling help." [
Time Magazine
]
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February 08 '10 at 05:44 PM
I was about to say that the Comcast to Xfinity was so much worse, but then I looked at the article and they had it at #1.
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February 08 '10 at 05:49 PM
syfy is still really, really bad.
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February 08 '10 at 06:38 PM
It's funny Altria is on there. They're the company that used to be in the Kraft building before Kraft bought them out and moved in. Yes, Kraft owns a cigarette company. Hell, the fucking base image Kraft uses on all their PCs still has the Altria screensaver on the local admin account.
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